Design + Studio Production

The Zoodler by
Noodles & Company

What’s a place named Noodles supposed to do in this Gluten-free, no-carb world? Reinvent the way people noodle, of course. And in the process, reintroduce the world to the carefree fun of the Noodles brand. In a real-time, unscripted moment, we launched our newest offering, the zoodle, and challenged the Today Show ladies to put the day in the history books by spiraling the most ever zucchini on our one-of-a-kind invention, the Zoodler. My role was to collaborate on the graphic design and production of the Zoodler, the customized spin bike turned vegetable spiralizer.